field log
what we're doing
real builds, honest research, and direct takes on where this is heading.
no product pitches. no hype.
perspectiveJul 2026
Everyone's watching the AI. The data is doing the work.
The world made roughly 180 zettabytes of data last year. Almost none of it is in a state your AI could actually use.
perspectiveMay 2026
AI is consuming power like we have endless amounts of it. We don't.
Every cloud AI query your business sends feeds a data centre that draws more power than some small towns. There's a simpler way to run the same workloads.
field-logApr 2026
Behind the mark
We didn't start with a business plan. We started with years of early mornings, late nights, and an industry that shaped us more than we knew at the time.
unsure where to go next? but interested in the possibilities?
let us know →